With
smartphone usage becoming more and more prevalent, big, medium and
small businesses cannot afford to disregard the opportunities that
mobile apps present. Already hotels have realized the potential of
mobile apps and how they can help increase revenue, it is time that
other industries also take mobile apps seriously and give their
business a much needed boost.
Here
are some ways that mobile apps can help businesses increase their
revenue:
Geo-target
Push Notifications
Mobile
apps can be used to set geo-targeted push notifications to mobile
users. For instance, local business can use this facility to announce
a sale to users located in the area of the business. Or, a national
chain of stores can send notifications about a city-specific
promotion or offer to mobile users located in a particular city or
region. Even restaurants can benefit from this facility as they can
send special offers to regular customers, who have not visited their
restaurant in recent times.
Sales
Opportunities
Today,
many mobile users are using their mobile phones to shop and engage
with merchants. They do this while commuting to and from work, while
standing in line to buy movie tickets and even while sitting in a
doctor’s office waiting for their turn. Previously, this free time
was used for reading books and magazine, but now people are using
this time to shop and find out more about the different shopping
opportunities that they can benefit from. Having a mobile app can
help you reach out to these consumers by sending them a push
notification when they are in the vicinity of your business. You can
create a hassle-free shopping experience for these consumers by
storing their login and other billing details.
Collecting
Data
Mobile
apps allow you track signals of mobile devices and this can help you
collect useful data about mobile phone users. This can prove to be
very useful for brick and mortar businesses, as they will be able to
find out the purchasing habits of the users and find out that they
buy and when they buy it. Brick and mortar businesses can then use
this information to their advantage.
Geo-targeted
Advertising
Mobile
apps help you resort to geo-targeting. You can send carefully worded
ads to mobile phone users based on their location. This can prove to
be a powerful advertising strategy that can bring rich dividends.
Based on the results of the campaign, you can always tweak your ads
to make them more effective and powerful.
Dynamic
Sales Offers
You
can use mobile apps to send dynamic sales offers to mobile phone
users, who are in the vicinity of your business. This could be a
coupon to help them get a discount on time-sensitive inventory or you
could extend the timing of the sales promotion for consumers who are
close by, so that they can come and buy things at a discount.
Reduce
Bounce Rate
Many
times it has been seen that mobile phone users may have their credit
card at hand, but may find it tedious to key in the details. You can
avoid this and encourage them to continue with their shopping by
using a mobile app that helps to key in their details, including
their delivery address. This can make the shopping experience
trouble-free and easy for mobile phone users.
The
Verdict
Mobile
phone apps can help businesses increase their revenue by ensuring
that they get more efficient. It allows them to target their
customers, who would be interested in what they have to sell and also
give them an opportunity to bring back old customers and encourage
customers to buy things when they have a little bit of free time.