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Boost Customer Responses by Implementing Responsive Email Design

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Approximately 50 per cent of the people read their emails on mobile devices today. But, unfortunately, their viewing experience is compromised and is rather unsatisfactory. This is because most emails are usually designed for best viewing experience on a laptop or desktop screen – both screens much larger than typical mobile screens.

An email that would appear to have a well designed lay out when viewed on a desktop, could appear miserable when viewed on a small screen display. As email designs are static and not responsive to the size of the display screen, the viewing experience is really disappointing. This is a huge turn off for mobile users, which now comprise a significant proportion of the email users.

The Importance of Responsive Email Design

In the current scenario, most mobile email clients are empowered to scale down the email size so that it fits the mobile device screens, but this does not automatically translate into a great viewer experience. Since the words in such scaled down versions are too small and almost impossible to read, users tend to ignore emails which appears to them as unimportant. As a result, many of the promotional emails from companies which might carry an attractive or sensible offer for the user are ignored.

So if you are running an e-commerce business or any other business that relies on email marketing campaigns or tries to promote itself through emails, you want to be sure that you do not miss 50 per cent of your target audience. And for this, you definitely need to go for a responsive email design. This will ensure that your users get an optimal viewing experience. Most importantly, this small effort can drastically help to improve the productivity of your marketing efforts and ensure a better ROI.

Tips for an Effective Responsive Email Design

A good responsive email design is the one that not only improves the viewing experience but is also able to motivate a user to take the action as desired by an email. Hence for responsive emails to be effective, they should adapt to the device display size.

To adapt your email message to smaller display screens, you need to optimize content. This may demand you to deploy techniques which allows the content to get automatically stacked, hidden or can be expanded/collapsed as desired. The fundamental principle behind responsive email design is to ensure that email content is easily consumed by the mobile user.

For instance, if the email that needs to be displayed on a mobile device is lengthy, it may not be possible to have the entire content visible on the screen. Hence it is essential that the email design should be such that the key content of the message is displayed first and it is followed by collapsible/expandable text blocks. The font size should be big enough, so that viewing experience is not impacted and any call to action button should be properly positioned and prominently noticeable. The subject line of the email has to be short, so as to ensure it is not cut off in a small screen.

As emails in many cases carry links to websites, it is also important that while you ensure a responsive email design, the website where a user is moving in response to the email also has a responsive design. If the website which the email leads to does not display the way it ideally should, it is likely that the user will drop off, thereby rendering the whole exercise fruitless. The experience of navigating and viewing the website also has to be a pleasant one.

The Challenges of Responsive Email Design

Designing a responsive email is a lot different from designing a responsive web page, primarily because there are no set standards. Besides, many email clients installed on mobiles are not able to predictably handle responsive emails. Hence it is recommended that extensive testing is done across devices to determine how your email design or layouts appear in mobiles that support responsive email designs and also in those which do not.

26 Questions You Must Ask Before Finalizing your Deal with an SEO Company

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Over the last decade, thousands of ‘SEO’ companies have mushroomed all over the world. Many of them make outlandish claims that are impossible to fulfil to snag their clients. Others have fallen behind times and still use ‘black hat’ techniques that are penalized by Google!

Choosing the right digital marketing company is essential for any business that wants to leverage the web for promotion and sales. In order to make sure that you do not end up hiring a company that hurts rather than helps your online presence, it is best to research thoroughly. Ask the following questions to the company to gauge its ability to serve your interests in the post-Panda world.

1. What methods will you use to help me achieve high ranking or to drive valuable traffic to my website?

2. Apart from SEO, what other digital marketing tactics will you use?

3. Do you have experience with PPC management and other paid online advertisement methods?

4. Do you use any techniques that are frowned upon by Google? Why? Can this negatively affect my website at a later point of time?

5. How will you help us increase our PageRank?

6. Do you use link-building to elevate PageRank? How do you ensure that Google doesn’t penalize this behavior?

7. Do you buy links from high PageRank websites?

8. Do you use tools that automate SEO tasks? Which are these tools?

9. Do you use social media optimization as a part of your digital marketing strategy?

10. Will my website link to your website? Could this create problems?

11. Can you show and explain some previous projects that you have successfully handled?

12. Do you, or some members of your team, participate and contribute articles or comments to popular SEO blogs or forums? Can you show me your presence on such forums?

13. Since how many years has your team been working? Are you independent consultants or an established company?

14. What is the highest rank that a competitive keyword promoted by your team has achieved?

15. Can you give me stats that show increased ROI and business for a client through your SEO efforts?

16. Is it possible for me to talk to one or two of your current clients? Will they be happy to give you a reference?

17. Can you tell me about the rankings that all your different projects are targeting and achieving this year?

18. Do your employees have experience with different technologies? Can you help me with basic web design and other programming needs that may arise as a part of SEO?

19. Will we need to change the code of my website for SEO?

20. How much minimum increase in traffic and leads can I expect from your efforts?

21. How long will it take your search engine optimization efforts to bear fruit?

22. What assistance will you expect from me or my company?

23. Do you have a stable team of content providers? What is their experience?

24. What changes do you feel we should make to our website to improve ranking and get more conversions?

25. What kind of reports will be get from your side? Will they be simple and easy to understand?

26. Do you have marketing and business analysts? Do you offer ROI analysis services as a part of SEO or separately? 


These probing questions will help you measure the ability and competence of the SEO company. Hire a company or consultant who has satisfactory and clear answers to these questions.

7 Internet Marketing Mediums to Boost Your Business

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You have allocated enough time and resources in traditional marketing but without seeing any success. Isn’t it time then to think about your marketing mix? Invest in Internet marketing, as it’s one of the most effective ways to market your business and brand.

Here’s a quick look of different Internet marketing options available to you.

SEO is the abbreviation for the term ‘search engine optimization’. It is the process of establishing online visibility of your website through natural search results on search engines like Google, Yahoo and Bing. Though search results pages include organic results and paid advertisements, it doesn’t affect the rank of the sites in the search results. It’s totally impartial and genuine.

An SEO campaign can include both on-site and off-site work like; keyword generation, Meta description and Meta keyword generator and keyword distribution; and off-site SEO work like, link building, directory submission and social media optimization.

Content Marketing
Content marketing involves creation and sharing of free content with the intent of converting potentials into customers and customers into repeat buyers. The nature of content you share is valuable, high-quality and relevant to your business (your products and/or services). The motive is to educate people and gain their trust in order to improve brand loyalty.
Pay per Click or PPC, is an advertising system in which you pay for an ad when a potential customer clicks on it. You must be aware that people use keywords to search for specific products and services on search engines.

If the keywords that you’ve chosen match what other people are searching for, then your ad will appear next to the search results. This will invite people to click on your ad and visit the website. You can get hold of the relevant keyword by bidding on it through Google’s Keyword PlannerTool or other third-party advertisers.

The benefit of using PPC is that it focuses on the target audience who are looking for a specific service.
Social networking is one of the best ways to acquire visibility and achieve brand awareness. Social networking sites like Facebook, Twitter, Google+, LinkedIn etc. provide easily accessible platforms to anyone with internet access. Build your social communities and actively participate in them. This will help you to gather leads and referrals from one another in order to expand your business.

Social media marketing is the process of driving traffic to your website through different social media platforms. The type of marketing can be free or paid (through ads or sponsors).

These programs usually focus on creating content that attracts attention and encourages readers to share it within their social networks. The key is to ensure that the content is relevant and useful to the customer. It helps in managing online reputation of the brand, acquiring new customers and retaining the existing ones.

Video Marketing
Video marketing is done through the use of online videos such as found on YouTube, Vimeo or, integrated into similar websites. The rationale behind it is that audio-visual content holds visitor attention longer than textual content, thus helping in reducing visitor bounce rates.

Creating and promoting an interactive and informative video about your company, products, or service will enable get your audience to respond with greater force. This form of marketing is simple and doesn’t require much investment.

Viral Marketing
This is an umbrella term that includes marketing techniques that use social networks to promote business through self-replicating ideas, slogans and images. Viral promotions may be in the form of video clips, interactive Flash games, e-books, images, or even text messages. The idea is to pass the marketing message across different sites and users to promote the message’s visibility.
It is a form of direct marketing based on the distribution of a message via email. Email marketing can include customer newsletters, product offers, coupons, or more informational updates. This kind of marketing enhances the relationship between customers and company encouraging customer loyalty and repeats business and acquiring new customers.

Because of the affordability and effectiveness of Internet marketing, these marketing mediums are gaining momentum and delivering expected results. The key is to decide if one, or combinations of two or more are applicable for your business.
If you have any queries or want to do a market research before taking a decision, contact us.

The Ultimate Quick-fire Checklist for the Viral Content Marketer

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Content is King, but it can’t be wearing shabby clothes anymore. Gone are the days when any content – no matter how boring or badly written – could rank on the Google search results as long as the keywords were cunningly placed. In fact, most digital marketers are fed up with what they see as the caprice of an ad-loving Google search engine. Search engine optimization is taking the back seat while smart content marketing and social media optimization is getting more attention.


Today, we live in the era of shareable, valuable content that captures the attention of netizens and wins their loyalty. The need of the hour is the kind of content that people like to tweet about, the kind of content that fuels controversies (or heated discussions, at least). So, content marketers, designers and writers all around the world are putting on their creative hats and trying to produce articles, infographics and videos that go ‘viral’. All in the search for lots of retweets, republishes, shares, likes, comments and other forms of online attention from the targeted users. A single, high-exposure viral content can bring more publicity than a thousand mediocre, unseen ones.


While there are things that you can do to instill some ‘virality’ in your content, there is no guarantee that your content will go viral. But, there are degrees: if your articles get an average of 500 views and one of them gets 5000; it is viral, relatively. There are several things you can keep in mind while creating and distributing a content to increase the chances of its going viral. Here is a quick checklist of facts and ideas that will serve as a useful reference to writers and content marketers striving to create a viral content.


Checklist for Viral Content Creation and Marketing
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1)       Figure out what your audience wants and select a topic that is close to their minds and hearts.
2)       Positive content that inspires goes viral more than negative content. So, think and create positive content!
3)       Valuable content that offers actionable and useful practical advice gets shared a lot than general content.
4)       Content that stimulates the emotions is more shareable and it gets more comments. Does you content make people laugh, does it shock them? Does it enrage the audience? Does it scare them? ‘How to’ content may provide value, but you need to infuse emotion in order to go viral.
5)       Everyone loves stories. Personalize your idea and convey your ideas through a tight and entertaining story to increase shareablity of the content.
6)       Draft a magnetic headline – the headline is, without argument, the most important ingredient in the popularity of your creations.
7)       Present the content in a creative way; if it looks just like ten other things that people have seen, most won’t give it a second glance.
8)       Visuals are way more likeable and relatable than mere words. Make sure that your content has an attractive and attention-grabbing visual.
9)       Get a mention, like, share or comments from an influencer – someone with a million Twitter users or Facebook fans, or someone whose ideas are respected in the specific industry. No matter how well you write, unless your content is highlighted by a major social media or industry influencer, the chances of its going viral in the real sense are slim.
10)   Share you content on a popular website – Facebook, Twitter, Vimeo, YouTube – so that it is very easy to find. Do all you can to market your content and make it popular on social media and other online channels.
11)   Make it extremely easy for the users to share and embed your content. Encourage the readers to share it, make it clear that you want them to share it and embed it.
12)   When possible, thank the people who share your content and reply to the comments that your content generates. 


Research the time at which your target audience is most likely to be online and release your content at that time.

Above all else, create something awesome and innovative. Pour your heart in it. Make it perfect. If you can offer something valuable, attractive, humorous and entertaining, it WILL go viral, sooner or later.