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Triple Combination in Internet Marketing – SEO, Social Media Marketing and PPC

Tuesday, June 18, 2013 1:29 AM
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Posted by SEO First

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If you are in Internet marketing, you need to ensure that you are at an advantageous situation. It is only then will you be able to maximize your revenue generation. Very often, Internet marketers tend to focus just on one kind of Internet marketing tactic. They believe that using one strategy is sufficient to be successful. On the contrary, you should be willing to adopt a combination of marketing strategies to ensure your success in the World Wide Web. Most successful online marketers combine SEO, social media optimization and pay per click to maximize their revenue. However, you should do some research and then select one or all the three methods to get the desired results.


Search Engine Optimization

Search engine optimization, or SEO, is the most well-know tactic when it comes to Internet marketing. You can make use of SEO services to get top ranking on major search engines for certain keywords. In fact, this seems to be what most online businesses want to achieve. The reason for this is very simple. When you are ranked on the first page of major search engines, you can get lots of traffic. The more traffic you get, the more number of potential leads you can get. These leads can convert into paying customers and thereby generate more revenue for your business. With Google introducing Panda, today SEO services concentrate on creating high quality content that can bring organic traffic and high quality back links. When this happens, Google views your website more favorably and ranks you higher for that particular keyword.  So if you are using SEO, it is important to ensure high quality content. Otherwise, your site will be penalized and it will fall down the rankings.

Social Media Optimization

With millions of people using social media networking sites, businesses cannot afford to ignore social media marketing. However, SMO or social media optimization is slightly different from SEO. Here you need to create content that is interactive, interesting and engaging. This will help to make your business more visible and result in sales leads, which can be converted into paying customers. You can use social media not only to make your online presence more prominent, you can also use it to create brand awareness. Social media marketing should be used carefully, as it can not only make your brand, but also destroy it. It requires commitment, effort and time. That is why you need an experienced and qualified digital marketing company to handle this marketing for you. This will ensure that the perception of your product or service improves and this, in turn, will help to enhance the image of your business and brand.

Pay Per Click Advertising

Pay per click, or PPC, advertising really works if you know how to use it. This kind of advertising involves paying just when someone clicks on your advertisement. This method is considered ideal for getting targeted visitors to your website. Even people, who do not click on your ad, still can become customers at a later date. This is because they are exposed to your advertisement and your company. This part of the advertisement is free, as you do not pay for it. You can use PPC services of a digital marketing company to ensure better results. However, make sure that you select the company carefully. You should always opt for a company that has a proven track record when it comes to PPC services.

Which Marketing Method to Use?

Usually, it is best to use a combination of SMO, SEO and PPC to get the best results. However, you can first select one method and see the results. Having a professional digital marketing company do the marketing on your behalf can ensure better results. This way you will not get overwhelmed and give up before reaching success. Even if you have an experienced marketing company handling your online marketing, you should do your due diligence. This will allow you to understand the results better and you can stick with a marketing strategy that gives the best results.

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How to Use SEO Services to Target Local Audience

Tuesday, June 11, 2013 1:14 AM
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Small and medium sizes businesses that operate locally can benefit from optimizing their websites for local smartphone users. This will allow them to reach out to more people in their city or town, thereby increasing revenue generation and profitability. Even if you have a small budget, you can still opt for search engine optimization to ensure that your site is optimized for your local customers.

Here are some tips that will help you make use of SEO services to target your local audience more effectively:

Onsite Optimization

The number of people using smartphones and tablets is increasing by the minute. With more people using their mobile devices to shop and scout for information, it has become imperative that local businesses opt for SEO services to improve their local SEO. Another point to consider is that local audience does not put in long phrases and sentences to look for information, product or service. They use short keywords to help them get quick results. These are two factors that you should keep in mind when you are doing onsite optimization for local audience.

When you are doing onsite optimization for local mobile devices, you will be following the same techniques as what you used for your desktop website. This means getting a mobile URL, using keywords and adding headings and metatags. However, this time your site will be target a smaller audience that is located in the vicinity. You can use social media sharing buttons to spread the news about your site; make sure that your contact details are located in a prominent position, so that people can easily find you; and it is a good idea to have your telephone number with a ‘Call’ button to encourage locals to call and speak with you.  In addition, have a mobile sitemap, so that search engines can crawl your site and rank it. This will help in getting your mobile site listed and with proper search engine optimization, your site will rank high on mobile searches.

Another point that you need to consider is the loading time of your site. If your site takes too long to load, people will leave it and reach for your competitor’s site. Hence, have a site that loads quickly and provides the information that local users are looking for.

Offsite Optimization

Besides onsite optimization, you also have to do offsite optimization that helps you get back links to ensure that your site can be found locally. You could have a blog that contains articles and latest news about your business. Make sure that you have the relevant tags (your area and products) to ensure that your blog is optimized for your region.

You can even include your business into location-based mobile apps to ensure that smartphone and other mobile device users find you when they use these apps. This can drive a lot of local traffic to your site and increase your revenue generation.

List your business in local directories and encourage users to write reviews. It has been seen that majority of mobile device users gives a lot of importance to peer reviews and often make their purchase decision based on these reviews.

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Using SMO Services to Manage Your Social Media Reputation

Tuesday, June 4, 2013 1:39 AM
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Posted by SEO First

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Social media is a powerful tool to build your brand image. Hence, you should handle your social media reputation carefully, as it can make or break your business. If you use the correct social media optimization services, you will be able to build your reputation into a brand and this will help you gain your customers’ trust and help your business grow. That is why you need a dedicated SMO services that can help you turn your social media presence into a business asset.

Practices That Can Ruin Your Social Media Reputation

It has been found that many well-known brands do not answer their customers’ tweets. This is a sign of poor customer service. Above all, the whole purpose of using social media to engage and communicate with customers and potential customers is lost when this happens. If you do not answer posts, tweets or reviews on your social media pages, it will reduce your brand value and cause harm to your brand reputation.  Today, social media is a power sales tool. Users discuss and recommend brands, products and services with each other on social media and when their complaints, queries or concerns are not addressed, they will leave, never to return.

When customers leave comments and feedback on your social media pages, you should welcome them. These comments and feeback can help you get a better understanding of the prevailing trends amongst consumers and gauge the reaction to a product or service.

Social media gives businesses a unique opportunity to inform users about their brand and this is a marketing advantage that you should take. You can avoid dissatisfaction from spreading amongst your customers, as it will have a profound effect on your business and reputation. This means that you could lose out on potential customers because of the prevailing dissatisfaction.

Practices to Adopt to Manage Your Social Media Reputation

Here are some tips that you should use to manage your social media reputation:

  • Avoid Deleting Negative Comments: You may think that by deleting comments that are negative or criticize you is the way forward. On the contrary, this is worse than ignoring a consumer’s query or complaint. If you delete the customer’s complaint, you will be antagonizing him even further and this will lead to a ranting session on the social media site which can damage your reputation.
  • Reviews Matter: It has been seen that customer reviews and experiences are important. Your potential customers will trust reviews of other customers more than any advertising campaign you may launch. Hence, you should help your customers be satisfied with your service and product. This means answering their queries, addressing their doubts and helping them make the right purchase decision. This will ensure satisfaction and your customers will write good reviews about your brand, product or service.
  • Be Honest: It is important that you answer questions honestly and clearly when they are posted on your social media sites. This is taken as a sign of transparency and will portray you as a responsible merchant. It goes without saying that you need to segregate mean-spirited comments from those are truthful which are the ones that deserve to be answered honestly and quickly. 

Having a social media presence is important. However, if you do not build your reputation, you will be doing your business more harm than good. At the same time, it may not be possible for you to handle all aspects of social media. So use social media optimization services to ensure that you build your social media reputation the right way. Having using professional SMO services will get your desired results.

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How Mobile Apps Can Increase Your Business Revenue

Tuesday, May 28, 2013 1:11 AM
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Posted by SEO First

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With smartphone usage becoming more and more prevalent, big, medium and small businesses cannot afford to disregard the opportunities that mobile apps present. Already hotels have realized the potential of mobile apps and how they can help increase revenue, it is time that other industries also take mobile apps seriously and give their business a much needed boost.

Here are some ways that mobile apps can help businesses increase their revenue:
Geo-target Push Notifications

Mobile apps can be used to set geo-targeted push notifications to mobile users. For instance, local business can use this facility to announce a sale to users located in the area of the business. Or, a national chain of stores can send notifications about a city-specific promotion or offer to mobile users located in a particular city or region. Even restaurants can benefit from this facility as they can send special offers to regular customers, who have not visited their restaurant in recent times.

Sales Opportunities

Today, many mobile users are using their mobile phones to shop and engage with merchants. They do this while commuting to and from work, while standing in line to buy movie tickets and even while sitting in a doctor’s office waiting for their turn. Previously, this free time was used for reading books and magazine, but now people are using this time to shop and find out more about the different shopping opportunities that they can benefit from. Having a mobile app can help you reach out to these consumers by sending them a push notification when they are in the vicinity of your business. You can create a hassle-free shopping experience for these consumers by storing their login and other billing details.

Collecting Data

Mobile apps allow you track signals of mobile devices and this can help you collect useful data about mobile phone users. This can prove to be very useful for brick and mortar businesses, as they will be able to find out the purchasing habits of the users and find out that they buy and when they buy it. Brick and mortar businesses can then use this information to their advantage.

Geo-targeted Advertising

Mobile apps help you resort to geo-targeting. You can send carefully worded ads to mobile phone users based on their location. This can prove to be a powerful advertising strategy that can bring rich dividends. Based on the results of the campaign, you can always tweak your ads to make them more effective and powerful.

Dynamic Sales Offers

You can use mobile apps to send dynamic sales offers to mobile phone users, who are in the vicinity of your business. This could be a coupon to help them get a discount on time-sensitive inventory or you could extend the timing of the sales promotion for consumers who are close by, so that they can come and buy things at a discount.

Reduce Bounce Rate

Many times it has been seen that mobile phone users may have their credit card at hand, but may find it tedious to key in the details. You can avoid this and encourage them to continue with their shopping by using a mobile app that helps to key in their details, including their delivery address. This can make the shopping experience trouble-free and easy for mobile phone users.

The Verdict

Mobile phone apps can help businesses increase their revenue by ensuring that they get more efficient. It allows them to target their customers, who would be interested in what they have to sell and also give them an opportunity to bring back old customers and encourage customers to buy things when they have a little bit of free time.

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Use Social Media Marketing Services to Optimize Your Facebook Site for SEO and Mobile

Tuesday, May 21, 2013 1:56 AM
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Posted by SEO First

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When statistics about Facebook users was revealed during the site’s public filing, it came as a surprise to many people. Half of the traffic that the site gets is via mobile devices. With 901 million users, online businesses cannot afford to disregard this huge segment of mobile users.  It is important that these mobile users can view your posts via their newsfeed or access your Facebook page. More importantly, you have to make sure that this huge chunk of mobile users gets to see your Facebook page. This can be done by using social media marketing services to optimize your Facebook page for SEO and mobile, so that it can be found in result searches when a mobile user searches for information related to your niche.   

Here are some tips that will help you optimize your Facebook page, so that you can reach out and engage with mobile users and get them to like your page. This can prove to be a turning point in your business, as it will increase traffic and your sales.

Mobile users want fast information. These are users who will never go to the second page of the search engine results to look for information. Hence, your Facebook page should be ranked on the first page if you want to benefit from mobile searches. This means that you profile needs proper social media optimization. You can do this in many ways.

  • If your traditional website is already linked to your Facebook page, use your brand name as your anchor text instead of using the typical ‘Find us on Facebook’ link. 
  • Use the profile page on Facebook to add keywords that can help describe your business. Make the keywords contextual, so that it does not come across as spammy. If you are a local vendor or merchant, you can include reviews from other sites. These reviews will contain keywords that the users have used and help you get more hits to your profile page.
  • Add keywords to your profile name. This will help to optimize your Facebook profile’s URL and title. Select keywords carefully when you do this and ensure that you use short and concise keywords that will help mobile users locate you easily and quickly.
  • Ensure that your Facebook profile is categorized in the right category, so that you can be found easily when mobile users check Facebook by the listed categories.
  • Link your Facebook page to other social networking pages, such as LinkedIn and Google+.
  • Post videos and images on your Facebook page to engage your mobile users. It has been seen that in a mobile search, videos and images tend to come first in search results rather than a text post.
  • After each post, have a call to action. This could be asking readers to share the post, comment on it or even click the Like button.
  • Pay attention to the number of characters if you want to target mobile users. Keep your posts to about 160 characters, as this will not require the readers to click on ‘See more’ to read your complete post on their mobile device. This will help when mobile users are reading the Facebook newsfeed.

By optimizing your Facebook page for SEO and mobiles, you will be able to capture your share of the market from the huge userbase that exists on this social networking site. It is already known that many Facebook users, including mobile users, make their buying decisions based on the recommendations of their Facebook friends. So you can benefit from this. Social media optimization is something that you cannot neglect if you are targeting mobile users on Facebook. So check with the digital marketing company how they can use their social media marketing services to help you optimize your Facebook profile to make it more SEO- and mobile-friendly.

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