Monday, October 29, 2012 2:13 AM
You may have heard a webmaster talking about a visitor who came to your website from Google and generated sales or saw a webmaster shouting, “that user was pretty interested in our service but we couldn’t convert him”. These information about website visitors are available to webmasters through web analytics tools. These are powerful tools that hold the data of your website visitors and tracks their activities including the number of pages they visit, time spent, mouse click, bounce rate, landing page, exit page, etc. The information available from these web analytics tools are extremely useful to webmasters and helps them improve the overall performance of the website.
Most of us who are in the field of SEO may have heard of Google Analytics and its magnificent power in the online world. It is an intelligent Web Analytics tool offered by Google that monitors website traffic and generates detailed statistics about a visit such as how the visit arrived, how the visitors use the site which lets one measure the sales and conversion rates.
In the subsequent paragraphs we will discuss about the widely used Google Analytics Tool and see why webmasters around the world recommends it.
#1 All Important Data Right on your Dashboard (+ Customizable)
The Dashboard of Google Analytics covers almost all the important metrics that a webmaster or a website owner would like to know. The top panel covers the Visitor’s Graph of past 30 days and the bottom panel displays the details about Visits in figures representing various metrics including Visits, Unique Visits, Page Views, Pages/Visit, Bounce Rate and New Visits. You will also see a left panel which helps users navigate to other important metrics.
#2 Know Your User Better By Analyzing From Where they Arrived
It is extremely Important for webmasters to know from where the user arrived to their website. Knowing from which source a user has arrived helps in understanding where we are performing great. Google Analytics help webmasters in knowing the metrics of sources from which a Traffic arrives.
There are four different sources through which Google Analytics divide the traffic:-
Search Traffic – Traffic coming from search engines like Google, Bing, etc.
Referral Traffic – Traffic coming from other websites like Facebook & Twitter
Direct Traffic - Traffic coming from a user who visits your website directly
Campaigns – Traffic coming from your advertisement campaigns
Above is the snapshot of Content Section in Google Analytics. The top part focuses on graph of Page Views followed by few important metrics. The second half of the page focuses on showing you the Most Visited Content on your website along with important metrics including Page Views, Unique Page Views, Avg Time On Page, Bounce Rate and Exits. The other important features which one could check in the Content Section are Exit Pages, Site Speed, In-Page analytics. Split testing or AB testing is also covered under the Content tab.
#4 Easy To Track Users Who Generated Leads for Your Business
One of the most important feature of Google Analytics is the Goal. The Goal section also offers Funnel Visualization feature that allows you to track the path that encourages Lead Generation. There are four types of Goals which one can set up – Goal URL, Time Goal, Visit Duration and Event Tracking.
#5 Advance Segmentation – Study Specific Traffic
Advance Segmentation allows you to isolate and analyze specific kinds of Traffic, like studying Non-bounced Visits, Mobile Visits, specific Country Visits, etc. You can apply Advanced Segmentation across all the Google Analytics data except Funnels Visualization data.
In the preceding sections, I have tried to cover the basics of Google Analytics which can be helpful to newbie SEO and webmasters. I hope you find the post informative.
If you have any question or confusion about Google Analytics, you can ask the same by commenting below.